Privacy Policy

Shoei44 ("the Company", "we", "us", "our") operates the online gaming and sports betting platform accessible at shoei44.cam (the "Platform"). This Privacy Policy describes how Shoei44 collects, uses, stores, shares, and protects the personal data of registered users and visitors ("you", "User", "Player") in connection with their use of the Platform and related services.

Shoei44 is committed to handling your personal data responsibly and in accordance with applicable international data protection standards, including principles of lawfulness, fairness, transparency, purpose limitation, data minimisation, accuracy, storage limitation, integrity, and confidentiality.

This Privacy Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy, both of which are incorporated by reference.

For the purposes of this Privacy Policy, the following terms carry the meanings set out below:

• "Personal Data" means any information relating to an identified or identifiable natural person, including but not limited to name, email address, phone number, date of birth, IP address, payment details, and device identifiers.
• "Processing" means any operation or set of operations performed on personal data, including collection, recording, storage, use, disclosure, erasure, or destruction.
• "Data Controller" means Shoei44, which determines the purposes and means of processing your personal data.
• "Data Processor" means any third party that processes personal data on behalf of Shoei44 under contract and in accordance with our instructions.
• "KYC" means Know Your Customer — the regulatory identity verification process applied to all Players prior to deposit, withdrawal, or bonus eligibility.
• "Cookies" means small text files stored on your device by the Platform to remember preferences, session data, and usage behaviour.
• "Consent" means a freely given, specific, informed, and unambiguous indication of your agreement to the processing of your personal data for a stated purpose.

Shoei44 collects personal data across the following categories, depending on your interaction with the Platform:

Shoei44 collects personal data through the following channels and methods:

• Direct Provision: Information you actively provide when registering an account, submitting KYC documents, completing deposit or withdrawal forms, contacting our support team via live chat or email, or participating in promotions.
• Automated Technical Collection: Data collected automatically when you access the Platform, including IP address, device identifiers, browser characteristics, session data, and cookie-based tracking. This collection occurs regardless of whether you are logged in.
• Payment Processors: Transaction confirmation data received from Malaysian payment providers including Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX-linked banks (Maybank, CIMB, Public Bank, Hong Leong Bank, RHB), and USDT TRC20 network confirmations.
• Third-Party Identity Verification Services: During KYC processing, data may be cross-referenced with third-party identity verification systems to confirm document authenticity and Player eligibility.
• Fraud Detection Systems: Automated data analysis from our risk management and fraud detection systems, which assess transaction patterns, login behaviour, and betting activity.

Shoei44 processes your personal data for the following clearly defined purposes:

• Account Management: To register, verify, maintain, and administer your Shoei44 Account, including identity verification and KYC compliance.
• Transaction Processing: To facilitate deposits in MYR, process withdrawal requests to your verified payment methods (including Touch 'n Go, Boost, DuitNow, and bank transfers), and maintain accurate transaction records.
• Regulatory Compliance: To fulfil anti-money laundering (AML), counter-terrorism financing (CTF), and KYC obligations required under our international gaming licence.
• Responsible Gambling: To monitor gaming patterns, identify indicators of problem gambling behaviour, enforce account limits, and administer self-exclusion requests.
• Platform Security: To detect, investigate, and prevent fraudulent activity, account compromise, bot usage, multi-accounting, and other prohibited conduct.
• Customer Support: To respond to enquiries, resolve disputes, process complaints, and maintain records of communications for quality and audit purposes.
• Marketing & Promotions: To send promotional communications (where you have consented), including bonus offers, birthday rewards, and event notifications relevant to Malaysian players.
• Platform Improvement: To analyse usage patterns and technical performance data in order to improve user experience, optimise mobile performance, and develop new features.
• Legal Obligations: To comply with applicable laws, respond to lawful requests from regulatory or law enforcement authorities, and enforce our Terms & Conditions.

Shoei44 processes your personal data on one or more of the following legal bases:

• Contractual Necessity: Processing required to perform the contract between you and Shoei44, including account operation, payment processing, and delivery of gaming services.
• Legal Obligation: Processing required to comply with applicable laws and regulations, including AML legislation, KYC obligations, and licensing requirements under Shoei44's international gaming licence.
• Legitimate Interests: Processing in pursuit of Shoei44's legitimate business interests, including fraud prevention, platform security, responsible gambling monitoring, and service improvement — provided such interests are not overridden by your rights and interests.
• Consent: Processing based on your explicit, freely given consent — specifically in relation to marketing communications. You may withdraw consent at any time by contacting our support team or updating your Account communication preferences.

Shoei44 does not sell, rent, or trade your personal data to third parties for their own commercial purposes. We may, however, share your data with the following categories of recipients under appropriate contractual safeguards:

• Payment Service Providers: Malaysian payment processors and financial institutions (including Touch 'n Go, Boost, GrabPay, FPX-linked banks, DuitNow, and cryptocurrency networks) to the extent necessary to process your transactions.
• Identity Verification Providers: Third-party KYC and document verification services engaged to authenticate Player identity and confirm eligibility.
• Fraud Prevention & Risk Management Services: Specialist providers engaged to detect and prevent fraudulent transactions, money laundering, and account abuse.
• Gaming Technology Partners: Licensed game studios and platform technology providers who require limited transactional data to deliver game outcomes and ensure fair play.
• Regulatory Authorities: Shoei44's licensing authority and any competent regulatory body that lawfully requests data in connection with audit, investigation, or compliance review.
• Law Enforcement: Where required by applicable law, court order, or lawful authority, Shoei44 may disclose personal data to law enforcement or government agencies.

All third-party service providers engaged by Shoei44 are required to process personal data only for the purposes for which it was shared, in accordance with contractual data processing agreements, and subject to appropriate security and confidentiality obligations.

Shoei44 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and our licensing obligations.

• Active Accounts: Personal data is retained throughout the lifetime of your Account and for a minimum period of five (5) years following Account closure, in compliance with anti-money laundering record-keeping requirements.
• KYC Documentation: Identity and verification documents are retained for a minimum of five (5) years from the date of verification or Account closure, whichever is later.
• Transaction Records: All deposit and withdrawal records in MYR, including payment method data, are retained for a minimum of five (5) years.
• Support Communications: Live chat transcripts and email records are retained for a minimum of two (2) years from the date of the interaction.
• Marketing Data: Where you have consented to receive promotional communications, your contact preferences are retained until you withdraw consent or close your Account.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our data disposal procedures.

Shoei44 uses cookies and similar tracking technologies to operate and improve the Platform. Cookies are small data files stored on your device that allow us to remember your preferences, maintain your session, and analyse how the Platform is used.

We use the following categories of cookies:

• Strictly Necessary Cookies: Essential for the Platform to function. These include session authentication tokens, security cookies, and cookies that remember your login state. These cannot be disabled without affecting core Platform functionality.
• Functional Cookies: Used to remember your preferences such as language settings, game interface preferences, and display options, to provide a personalised experience.
• Analytical Cookies: Used to collect anonymised data about how users navigate the Platform, which pages are visited most frequently, and how features are used. This data is used to improve Platform performance and user experience.
• Marketing Cookies: Used to deliver relevant promotional content and track the effectiveness of our marketing activities. These are only active where you have provided consent.

Shoei44 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction.

Our security measures include:

• 256-bit SSL/TLS Encryption: All data transmitted between your device and the Shoei44 Platform is encrypted using industry-standard AES-256 SSL/TLS protocols, the same standard employed by major international banks.
• Encryption at Rest: Sensitive data stored on our servers — including KYC documents, payment details, and account credentials — is encrypted at rest.
• Access Controls: Personal data is accessible only to authorised Shoei44 personnel on a strict need-to-know basis, governed by role-based access controls and audit logging.
• Two-Factor Authentication: Available for Player accounts to provide an additional layer of login security.
• Regular Security Audits: Shoei44 conducts periodic security assessments and penetration testing to identify and remediate vulnerabilities in the Platform.
• Incident Response: Shoei44 maintains a documented data breach response procedure. In the event of a breach affecting your personal data, we will notify you and relevant authorities in accordance with applicable data breach notification requirements.

Shoei44 operates under an international gaming licence and may process or store your personal data on servers located outside of Malaysia. Where personal data is transferred internationally, Shoei44 ensures that appropriate safeguards are in place to protect your data in a manner equivalent to the protections provided under this Privacy Policy.

Such safeguards may include contractual data protection clauses with third-party processors, transfers to jurisdictions with recognised adequacy determinations, or other appropriate legal mechanisms as required by applicable data protection standards.

By using the Shoei44 Platform, you acknowledge and consent to the transfer of your personal data to countries outside Malaysia where such transfer is necessary for the performance of services described in this Privacy Policy.

Subject to applicable law and certain limitations inherent in our legal and regulatory obligations, you have the following rights in respect of your personal data held by Shoei44:

• Right of Access: You have the right to request a copy of the personal data we hold about you, together with information about how and why it is being processed.
• Right to Rectification: You have the right to request correction of inaccurate or incomplete personal data we hold about you.
• Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data in certain circumstances — for example, where the data is no longer necessary for the purposes for which it was collected and we have no overriding legal obligation to retain it.
• Right to Restriction of Processing: You may request that we restrict the processing of your personal data in certain circumstances, for example while a dispute regarding accuracy is resolved.
• Right to Data Portability: Where processing is based on your consent or on contractual necessity and carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to processing carried out on the basis of legitimate interests, including profiling. You may also object at any time to processing for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.

The Shoei44 Platform is strictly intended for individuals aged 21 years and above. Shoei44 does not knowingly collect, process, or retain personal data from any person under the age of 21.

During registration, all users are required to confirm their date of birth and agree to the minimum age requirement. Shoei44 conducts age verification checks and may request documentary proof of age at any point. Where an Account is found to belong to an individual under the age of 21, that Account will be immediately suspended, all personal data will be deleted, any funds will be returned, and any winnings or bonuses will be forfeited.

Shoei44 reserves the right to amend this Privacy Policy at any time in response to changes in applicable law, regulatory guidance, business operations, or data processing practices. The "Last Updated" date at the top of this page will reflect the most recent revision.

Where changes are material — meaning they significantly affect how we process your personal data or the rights available to you — Shoei44 will provide advance notice via in-platform notification or email to your registered address where practical.

Your continued use of the Platform following the publication of a revised Privacy Policy constitutes your acknowledgement of the updated terms. We encourage you to review this page periodically. The current version is always accessible at shoei44.cam/privacy-policy.

If you have any questions, concerns, or complaints regarding this Privacy Policy or the way in which Shoei44 handles your personal data, please contact us through any of the following channels:

• Live Chat: Available 24/7 on the Platform. This is the fastest channel for privacy enquiries, data subject rights requests, and urgent data protection concerns.
• Email: [email protected] — For formal written privacy requests, data subject rights submissions, and documentation-based enquiries. We aim to acknowledge all emails within 24 hours and provide a substantive response within 30 days.

Shoei44 is dedicated to addressing all privacy-related enquiries promptly and transparently. We serve players across Malaysia including Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and all other states.